Love, John.

Collaborating with fellow Media and Journalism students, we developed a fresh branding approach for John Deere, tailored to resonate with Gen Z. Our concept, ‘John Deere has always been there for us, even if Gen Z didn’t know it,’ highlighted the brand’s timeless connection. To bring this idea to life, we partnered with Hinge to create a compelling and authentic brand video that seamlessly aligned with the values of both Gen Z and John Deere.