I’ve always believed that stories have the power to shape how we see the world — and ourselves. When I was six, I wasn’t content with the books on my classroom shelves. Instead, I created my own picture books, filling pages with hand-drawn illustrations and stories that I felt had more imagination and heart. Even then, I understood that the most impactful ideas come from seeing things differently and that creativity thrives when it’s rooted in purpose.

That belief has guided me ever since. Whether developing multimedia stories at Spectrum News 1 Raleigh, designing campaigns that connect with younger audiences, or helping brands find their voice, my goal is always the same: to create content that resonates and drives results.

It’s what inspired me to design merchandise for Walk. Support. Glow., boosting sales by 30% to support a meaningful cause. It’s why I led a wine slushie campaign at Hickory Wine Shoppe that increased summer sales by 25%, blending creative content with audience insights. And it’s what drove me to help develop a Gen-Z-focused brand video for John Deere, reimagining a legacy brand through strategic storytelling.

For me, creative strategy is more than brainstorming bold ideas — it’s about understanding what moves people and why. By blending curiosity, data, and imagination, I aim to build campaigns that grab attention and leave a lasting impact.